An understanding of marketing is imperative if you are to run a successful butcher shop today. From implementing promotions to researching the needs of your consumers, there are many facets to marketing, and it is impossible to look at one element in isolation. Below, we’ve put together some tips to help you get started.
Use sales promotions to entice new customers
Promotions are short-term business advertising tools that can encourage trial and repeat purchases, draw attention to product ranges, attract new customers, maximize sales to existing customers, and give you an advantage over other local butchers. Promotions include percentage discounts, loyalty schemes, buy a product get another product free, and promotions that bring forward buying peaks, for example, “order your Christmas turkey now and get ‘x’ free or ‘y’ percent discount.”
Justify your quality to set your butchery business apart
If someone wants cheap meat, they’ll go to a budget supermarket. You are targeting those seeking the best cuts of meat, supreme flavor, and ethically sourced produce from local farms. Look for opportunities to set your business apart in this manner. For example, some butchers have a ‘Butcher of the Month’ page on their website, as well as a ‘Product of the Month’ that is included in their consumer leaflets. Being featured in something like this is an exceptional way to get your business recognized, as you benefit from free advertising and a stamp of quality. Remember, all butchers will say they are ‘quality’; you need to give consumers a reason to believe you are.
Exploit online marketing channels to propel your business to the next level
Not many butchers have jumped on the online bandwagon; meaning now is the perfect time to gain a competitive edge. Invest in a professionally designed website with minimal load time and easy navigation. Implement SEO to ensure you finish high up on Google result pages, and consider setting up a blog and using social media. By doing this, you can share photographs, offer advice and tips, establish yourself as an expert in the industry, and get closer to your customers.
Market effectively using content
Last but not least, you can use content to establish yourself as a leader in the industry. Helpful posts such as what kind of meat is pastrami and different cooking tips can help you to establish a loyal following and to cement your place as an industry leader. You can also combine this with the former tip regarding using SEO to market your company effectively. With content and effective search engine optimization, you have a great recipe for getting the word out there about your butcher shop online.
All things considered, there is no denying that all businesses today need to get in line with the times if they are to be successful, and this certainly applies to butcher stores. If you use the advice that has been provided above, you can make sure that you market your butcher store correctly.